PHILDAR :
Purpose

Phildar, originally a manufacturer for knitting yarn, has become a leader in feminine fashion focused on knits and color for ready-to-wear and ready-to-knit.

Phildar targets 40 year old women who are confident in themselves and in their lifestyles.
Feminine and modern.

Phildar offers them a "relaxed urban and casual" look, that follows the trends for each season, for every occasion in a woman's life.