The Phildar Company  >  Concept and Products

Concept and Products

A Phildar shop should be easy to access, friendly, feminine and conducive to sales.
The new Phildar concept is based on more personal sales areas (80 to 120 m2) located first in shopping centers or in city centers. A space that harmoniously blends ready-to-wear with knitting yarn in a modern, feminine, colorful atmosphere. A pleasant shop where women appreciate the way that they are greeted and assisted, the basis for Phildar's reputation.
Knits are the stars everywhere in the shop, in display windows, on counters, shelves and in the center of the shop !


Models and yarns

Every year,  500 models are created by the knitting yarn stylist department that publishes about 20 albums per year for women and their families. A gold mine of ideas for knitters.
On a regular basis, Phildar offers new yarns created in partnership with mills.
New materials, new looks and textures, various novelty yarns in thick and thin weights that are always attractive as trends change.


Ready-to-wear

Phildar offers a collection of relaxed urban style for women.
Phildar relies on the suggestions from a fashion designing office in Paris to define main themes, in-house stylists adapt trends to the brand name's values and to the desires of today's feminine, 40 year-old woman.


Stockings and pantyhose

Phildar offers a collection classic and novelty stockings for today's feminine woman. A collection that follows new ready-to-wear trends at reasonable prices with reputable quality.
The collection includes stockings, knee-highs and pantyhose. The novelty collection is renewed at each season to follow fashion trends.

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